Key Responsibilities

 Annual & Quarterly Marketing Roadmap

• Plan and execute a data-driven yearly marketing roadmap
• Define KPIs, campaign themes, and team deliverables

 Lead Generation & Funnel Ownership

• Drive qualified leads through multi-channel strategies
• Execute targeted campaigns across LinkedIn (organic & paid), email, and social platforms
• Manage cold outreach (email campaigns, LinkedIn messaging, calling)

 Social Media & LinkedIn Marketing

• Plan and post high-impact content for LinkedIn
• Run paid LinkedIn campaigns with optimized targeting
• Grow followers and engagement across relevant platforms

 Team & Content Oversight

• Lead and guide SEO specialists and content writers
• Approve blog topics, content plans, and keyword strategies
• Ensure content is aligned with SEO goals and brand voice

 Website, SEO & Blog Strategy

• Oversee technical and on-page SEO
• Maintain blog publishing cadence with relevant keywords
• Track SEO KPIs and optimize for ranking and traffic

 Review Systems & Thought Leadership

• Create and circulate review questionnaires for testimonials
• Launch and manage podcast content with internal/external guests
• Position brand leaders as thought leaders

 Partnerships, Referrals, & Co-marketing

• Build referral systems and partnership campaigns
• Work with industry allies on co-branded activities

 Campaign Calendar & Event Marketing

• Maintain a detailed monthly & quarterly marketing calendar
• Plan and execute participation in industry-specific events and webinars

Requirements

• 5+ years of experience in digital marketing, preferably in B2B/SaaS/D2C
• Proven expertise in LinkedIn marketing (organic + paid)
• Hands-on with tools like HubSpot, Mailchimp, Google Analytics, SEMrush, etc.
• Strong knowledge of SEO, blogging, and content marketing
• Experience managing a team (content writers, SEO)
• Excellent copywriting, communication, and analytical skills
• Self-starter mindset with a test-and-learn approach to campaigns

Good to Have

• Experience with cold email automation tools (e.g., Lemlist, Instantly, Apollo)
• Past exposure to podcast production and distribution
• Worked on referral/partner marketing programs
  
  
  
  Candidates having exposure in the Manufacturing industry will be an added advantage. #JobOpening #Hiring #JobSearch #NowHiring #CareerOpportunity #Employment #JobOpportunity #JobListing #JobPosting #JobAlert #recruitment
  If interested can forward your updated resumes on hr5@tasolutions.in and can directly contact us on 9041287949 also can provide our reference to your friends and colleagues.