Senior Marketing Executive
CTC: 2.7 Lac to 3.6 Lac PA
Place of Job: Anywhere in India (Mainly in Chandigarh and Patiala)
Role and Responsibilities
Mission:
Energetic and intuitive strategist with exceptional leadership and communication skills. Proven ability to
identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing, planning, branding, and product development.
The Senior Marketing Executive is responsible for driving the success of pursuant products, services &
brand promise in the marketplace.
This person will:
Establish effective working relationships with leadership to ensure that our products and
services are implemented through marketing demand generation programs
Provide feedback into product development and service offers and participates in their
development; collaborate to create, launch and track performance of product and service
offerings in our markets
Develop, establish and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of the marketing, advertising and promotional activities of the
organization.
Execute online and offline marketing initiatives, integrating online and new media, email, print,
direct mail, social media, company websites, SEM/SEO strategy development, brand awareness
and drip marketing initiatives. The ability to speak to how these channels work together is very
important.
Implement strategic organizational change to increase productivity and employee satisfaction
Responsibilities:
Marketing
Articulate product and service offerings, key benefits and messages for use by sales and
marketing
Create compelling marketing campaigns using strategies which encourage our clients to use to
showcase our abilities to produce results (leads)
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing, website/blog/social media, and other initiatives
Provide assistance on press releases, contributed articles, presentations, events, and
conferences
Internal reporting and other duties as assigned
Lead Generation & Sales Enablement
Create effective, compelling positioning, messaging, and sales tools that are understood and
used
Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
Create sales-ready tools, including market-facing presentation content to be used by Sales to
highlight benefits of our services to our clients.
Execute marketing campaigns and analyze performance that leverage behavioral interest
profiling to drive new client acquisition & sales revenue
Has the capability to understand client requirement for the customization of the an
existing product or the idea for a new product.
Market Research and Competitive Intelligence
Understand the products and services offering and approach of key competitors;
communicate products and services differentiation to sales and provides input to senior
leadership
Conduct various interviews, including win/loss and post-engagement client
interviews/surveys to identify trends and make recommendations to senior leadership
Conduct marketing surveys on current and new service and product concepts
Required Skills / Special Qualifications
Creative thinker, excellent listener and communicator
5-7 years of professional team management and marketing experience.
Prior experience working with direct marketing agencies.
Skilled in direct response marketing with ability to craft integrated marketing strategies
across all channels and touch points, including website, print communications, online
communications and direct mail
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical,
Versatile, and “Thrives Under Pressure” are words that describe the persona
Strong communication and presentation skills
Ability to handle and mange a team of technical , marketing and sale professionals
Ability to communicate with all levels of an organization comfortably.
Experienced with
salesforce.com or similar CRM, web conferencing tools, MS Project;
expert-level proficiency with Microsoft Word, PowerPoint, and Excel
Bachelor’s/Master’s degree of management or equivalent professional experience
