Full-Stack Digital Marketer: Core Competencies
1. Paid Advertising Expertise
Platforms – Proficiency in Meta Ads (Facebook and Instagram), Amazon Ads, and Google Ads.
Campaign Management – Experience in running and optimizing ad campaigns for both awareness (CPM) and conversions (CPC/CPA).
Budget Management – Ability to allocate and manage budgets efficiently to maximize ROI.
Ad Copy and Creative Development – Skills in writing compelling ad copy and collaborating with designers to create high-converting visuals and videos.
Remarketing/Retargeting: Expertise in using tracking tools (e.g., Meta Pixel, Google Tag Manager) for retargeting campaigns.
Performance Tracking: Understanding of key metrics like ROAS, CTR, and conversion rates to measure campaign success.
2. E-commerce Marketing
Amazon SEO: Deep understanding of keyword research, listing optimization, and enhancing product descriptions to rank higher on Amazon.
Amazon PPC: Ability to create and optimize Sponsored Product and Sponsored Brand campaigns.
A+ Content Management: Skills in developing visually appealing and informative product pages using Amazon’s A+ Content tools.
Inventory Management: Knowledge of managing stock levels and avoiding out-of-stock issues while running promotions.
Competitor Analysis: Capability to analyze competitors’ listings, pricing strategies, and promotions.
3. Content Marketing
Content Strategy: Ability to create and execute a content calendar aligned with sales goals.
Blogging: Experience in writing or managing blog content that drives traffic and conversions.
Video Marketing: Skills in creating promotional videos, product tutorials, and ad creatives.
5. Social Media Marketing
Platform Management: Proficiency in managing accounts on Facebook, Instagram, LinkedIn, and YouTube.
Community Engagement: Ability to interact with followers, answer queries, and build brand loyalty.
Social Listening: Skills in tracking brand mentions and responding to feedback proactively.
6. Data Analytics
Google Analytics: Advanced knowledge of Google Analytics for tracking website traffic, user behavior, and sales funnels.
Ad Platforms: Ability to analyze data from Meta Ads Manager, Amazon Seller Central, and Google Ads.
Reporting: Strong skills in preparing detailed performance reports with actionable insights.
7. Tools and Technology
Ad Platforms: Meta Ads Manager, Amazon Seller Central, Google Ads, and LinkedIn Ads.
E-commerce Tools: Helium 10, Jungle Scout, or similar Amazon tools.
SEO Tools: SEMrush, Ahrefs, or Moz.
Design Tools: Basic proficiency in Canva, Adobe Photoshop, or Adobe Premiere Pro for creating visuals and videos.
Marketing Automation: Knowledge of tools like HubSpot, Marketo, or Mailchimp for automating campaigns.
Project Management: Familiarity with tools like Trello, Asana, or Monday.com for task tracking.
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Interested candidates kindly forward your updated CV on hr5@tasolutions.in given mail ID or call on 9779649490. If not interested we will really appreciate it if you forward this position.
