Job Description:
The Area Sales Manager will be responsible for driving sales of poultry farming equipment across the
assigned territory. The role involves dealer development, farmer engagement, channel management, and
achieving revenue targets while strengthening the company’s presence in the poultry industry.
Key Responsibilities
Sales & Revenue Growth
 Achieve monthly, quarterly, and annual sales targets for poultry equipment
 Promote and sell products such as feeders, drinkers, cages, climate control systems, and automation
equipment
 Identify new business opportunities with poultry farmers, integrators, and commercial farms
Channel & Dealer Management
 Appoint, manage, and motivate dealers/distributors in the assigned area
 Ensure proper stock availability and visibility at dealer points
 Conduct dealer meetings, product training, and promotional activities
Market Development
 Develop new markets and expand customer base in rural and semi-urban areas
 Conduct farm visits and product demonstrations
 Participate in poultry exhibitions, trade fairs, and farmer meets
Customer Relationship Management
 Build strong relationships with farmers, consultants, and integrators
 Handle customer queries, negotiate pricing, and close sales
 Coordinate with service and installation teams for customer satisfaction
Reporting & Coordination
 Submit daily visit reports, sales forecasts, and market intelligence
 Track competitor activities and pricing trends
 Coordinate with production, dispatch, and accounts teams
Key Skills & Competencies
 Strong field sales and negotiation skills
 Knowledge of poultry farming practices and equipment
 Ability to travel extensively within the assigned territory

 Dealer and relationship management capability
 Basic computer skills (MS Excel, email, CRM preferred)
Qualifications
 Bachelor’s degree in any discipline (Agriculture / Veterinary preferred)

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