Job description

We are actively seeking Performance Marketing Specialist with expertise in both Google Ads and Meta Ads, or proficiency in Programmatic advertising like DV360 would be a valuable asset. Candidates with a background in Digital Marketing Agencies, and demonstrating a track record of scaling multiple brands over a minimum of 3 years, are preferred.

Key Responsibilities:

Ø  Develop, execute, and manage Facebook and Google Ads campaigns to align with marketing objectives.

Ø  Conduct thorough keyword research and audience targeting, optimizing ad performance for better reach and engagement.

Ø  Implement A/B tests for ads and landing pages, focusing on maximizing conversion rates and improving overall campaign effectiveness.

Ø  Analyze campaign performance using data-driven insights to continually enhance ROI and identify areas for improvement.

Ø  Monitor budget allocation and adjust bids strategically to achieve better ROI and cost-effectiveness.

Ø  Optimize marketing funnels to enhance lead quality and improve sales conversion rates.

Ø  Collaborate with the content and design teams to develop compelling campaign creative assets that align with brand messaging.

Ø  Stay updated on industry trends and best practices in performance marketing and paid advertising channels.

Ø  Generate and present comprehensive reports on campaign performance to stakeholders.

Required Skills & Qualifications:

o   Minimum of 3 years of experience in performance marketing, specifically with Facebook Ads and Google Ads.

o   Proficient in using Google Analytics and Facebook Ads Manager for campaign monitoring and analysis.

o   Solid understanding of ad targeting and re-targeting techniques to optimize audience reach.

o   Strong analytical skills, with the ability to interpret data and derive actionable insights for campaign improvement.

o   Knowledge of A/B testing, conversion rate optimization (CRO) techniques, and marketing funnel optimization.

o   Excellent communication and presentation skills to effectively convey insights and recommendations.

o   Ability to thrive in a fast-paced environment and effectively manage multiple projects simultaneously.

#marketing#marketingspecialist#bangalore#bangalorejobs

If Interested, kindly forward your updated CV to hr4@tasolutions.in  or may call on 9041287949 . We will really appreciate, if you share this position with your colleagues or Friends.

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