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  • Job opening for Digital Marketing Manager for Pharmaceutical company in Chandigarh

Posted on -June 29, 2022

Designation – Digital Marketing Manager

Experience –  3+  Years
Salary – 6 LPA

Qualification – Graduate(- MBA/PGDM in Marketing preferable)
Digital Strategy and Campaign Development

• Designing consumer Reach & Conversion strategies for targeted
specialties in Amazon, Flipkart & E-Pharmacies
• Designing HCP Reach & Conversion strategies for targeted specialties via
leveraging digital portals – Curofy, Lybrate, Medisage , HCP Societies etc.
• Collaborate closely with stakeholders (brand team, design & media
agencies and external vendors) to design and develop new innovative
digital programs that elevate and advance brand’s digital presence
• Collaborate with internal-external partners to optimize marketing
campaigns to best fit the consumer needs / behaviours
• Design Social Media strategy for Consumers – FB, Insta, LinkedIn & Twitter
Digital Campaigns Execution

• Execute all web, SEO / SEM, database marketing, email, social media
and web property advertising campaigns
• Liaise with design and media agencies to share brief on the campaign;
Review execution
• Formulate a mechanism to track and evaluate the effectiveness of digital
marketing initiativesDefine measures (e.g. Online Traffic Targets), tracking methodologies,
MIS & Reporting standards to understand efficiency / effectiveness
• Review reports on online traffic, budget spends and other measures
linked to digital marketing and suggest optimization / course corrections
• Own entire Digital Media spend of the brand and generate relevant ROI in
terms of purchase via these campaigns
• Running weekly/ monthly & quarterly campaigns across platforms for
consumers and HCPs with CTA & Relevant KPIs.- Tracking them on
weekly basis
Company Website

• Maintain the corporate website, applications including front end,
middleware & back-end. Implement the requirement and provide technical
advisory & solutions.
• Ideate, Visualize and execute backend – front end for corporate website,
Troubleshooting website and content issues as and when required and
the ability to diagnose and fix the same
• Responsible for creating website content, campaign on periodic basis in
collaboration with agency
Owning SLAs
• Working with Amazon + Flipkart vendors to drive brand specific SLAs
based on reviews, returns, cancellation & consumer experience
• Working with Media team to bring down the cost of per click, conversions
and other variables
• Working with social media agencies to ensure response time to queries,
comments and consumer feedback is within the agreed SLA
– MBA/PGDM in Marketing
– Proven experience in digital marketing (Minimum 6 Years in Handling Digital marketing for
– Expertise in content development, social media initiatives, SEO/SEM , driving content on
natives , ORM – Direct and through social listening
– Should have handled/exposed to various analytical/tech tools – e.g. Google AdWords, FB
insights, sprinkler
– Proven experience in building brands online ( conversions, reach etc)
– Strategic mindset for devising annual digital plans in liaison with brand teams
– Proficient in marketing research and statistical analysis
– Self motivated and customer focused
– Ability to develop marketing budgets, analyse ROI and spends

 If interested can forward your updated resumes on and can directly contact us on 9779649490 also can provide our reference to your friends and colleagues

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