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Job opening for Digital Marketing Executive profile for Pharma company in Ludhiana Location.
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Posted on -January 17, 2024
- Designation - Digital Marketing Executive
- Location - Ludhiana
- Experience - 2-3 years
- Salary - 12 K + PBS
- Gender - Male/Female
- Qualification - Graduation
- Skills - Digital EXECUTIVE revolves around gaining practical experience and exposure in various aspects of digital marketing, online communication, and technology within a professional environment.
- Target Industry - Pharma
Job Description
- The job purpose of a Digital EXECUTIVE revolves around gaining practical experience and exposure in various aspects of digital marketing, online communication, and technology within a professional environment.
- Learning Opportunity
- Skill Development
- Adaptability and Flexibility
- Networking and Relationship Building
Lead Generation and Conversions:
- Generating quality leads through various digital marketing initiatives such as PPC advertising, content marketing, email campaigns, etc.
- Optimizing landing pages, CTAs (Call to Actions), and user journeys to improve conversion rates.
- Tracking metrics like conversion rates, click-through rates (CTR), cost per acquisition (CPA), and return on investment (ROI) to evaluate lead generation effectiveness.
Enhance Customer Engagement and Retention:
- Fostering meaningful interactions with the audience through engaging content, community building, and personalized experiences.
- Nurturing existing leads or customers through email marketing, social media engagement, and targeted content.
- Measuring metrics like engagement rates, social shares, customer feedback, and repeat purchase rates to gauge customer satisfaction and retention efforts.
- digital marketing campaigns by creating content for social media, drafting email newsletters, or contributing to blog posts.
- analyzing marketing data, such as website traffic, social media engagement, or campaign performance metrics.
- Learning and using digital marketing tools like Google Analytics, Hootsuite, Buffer, or social media management platforms.
- Creating and managing content for websites, blogs, social media, and other digital platforms.
- Developing content strategies, writing articles, blogs, videos, infographics, etc., to engage and attract target audiences.
- Managing and executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Creating and curating content, scheduling posts, and engaging with the audience.
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