Posted on -January 17, 2024

Job Description

• The job purpose of a Digital EXECUTIVE revolves around gaining practical experience and exposure in various aspects of digital marketing, online communication, and technology within a professional environment.
• Learning Opportunity
• Skill Development
• Adaptability and Flexibility
• Networking and Relationship Building

Lead Generation and Conversions:

• Generating quality leads through various digital marketing initiatives such as PPC advertising, content marketing, email campaigns, etc.
• Optimizing landing pages, CTAs (Call to Actions), and user journeys to improve conversion rates.
• Tracking metrics like conversion rates, click-through rates (CTR), cost per acquisition (CPA), and return on investment (ROI) to evaluate lead generation effectiveness.

Enhance Customer Engagement and Retention:

• Fostering meaningful interactions with the audience through engaging content, community building, and personalized experiences.
• Nurturing existing leads or customers through email marketing, social media engagement, and targeted content.
• Measuring metrics like engagement rates, social shares, customer feedback, and repeat purchase rates to gauge customer satisfaction and retention efforts.
• digital marketing campaigns by creating content for social media, drafting email newsletters, or contributing to blog posts.
• analyzing marketing data, such as website traffic, social media engagement, or campaign performance metrics.
• Learning and using digital marketing tools like Google Analytics, Hootsuite, Buffer, or social media management platforms.
• Creating and managing content for websites, blogs, social media, and other digital platforms.
• Developing content strategies, writing articles, blogs, videos, infographics, etc., to engage and attract target audiences.
• Managing and executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Creating and curating content, scheduling posts, and engaging with the audience.

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