Posted on -December 20, 2024

Full-Stack Digital Marketer: Core Competencies

1. Paid Advertising Expertise

Platforms – Proficiency in Meta Ads (Facebook and Instagram), Amazon Ads, and Google Ads.

Campaign Management – Experience in running and optimizing ad campaigns for both awareness (CPM) and conversions (CPC/CPA).

Budget Management – Ability to allocate and manage budgets efficiently to maximize ROI.

Ad Copy and Creative Development – Skills in writing compelling ad copy and collaborating with designers to create high-converting visuals and videos.

Remarketing/Retargeting: Expertise in using tracking tools (e.g., Meta Pixel, Google Tag Manager) for retargeting campaigns.

Performance Tracking: Understanding of key metrics like ROAS, CTR, and conversion rates to measure campaign success.

2. E-commerce Marketing

Amazon SEO: Deep understanding of keyword research, listing optimization, and enhancing product descriptions to rank higher on Amazon.

Amazon PPC: Ability to create and optimize Sponsored Product and Sponsored Brand campaigns.

A+ Content Management: Skills in developing visually appealing and informative product pages using Amazon’s A+ Content tools.

Inventory Management: Knowledge of managing stock levels and avoiding out-of-stock issues while running promotions.

Competitor Analysis: Capability to analyze competitors’ listings, pricing strategies, and promotions.

3. Content Marketing

Content Strategy: Ability to create and execute a content calendar aligned with sales goals.

Blogging: Experience in writing or managing blog content that drives traffic and conversions.

Video Marketing: Skills in creating promotional videos, product tutorials, and ad creatives.

5. Social Media Marketing

Platform Management: Proficiency in managing accounts on Facebook, Instagram, LinkedIn, and YouTube.

Community Engagement: Ability to interact with followers, answer queries, and build brand loyalty.

Social Listening: Skills in tracking brand mentions and responding to feedback proactively.

6. Data Analytics

Google Analytics: Advanced knowledge of Google Analytics for tracking website traffic, user behavior, and sales funnels.

Ad Platforms: Ability to analyze data from Meta Ads Manager, Amazon Seller Central, and Google Ads.

Reporting: Strong skills in preparing detailed performance reports with actionable insights.

7. Tools and Technology

Ad Platforms: Meta Ads Manager, Amazon Seller Central, Google Ads, and LinkedIn Ads.

E-commerce Tools: Helium 10, Jungle Scout, or similar Amazon tools.

SEO Tools: SEMrush, Ahrefs, or Moz.

Design Tools: Basic proficiency in Canva, Adobe Photoshop, or Adobe Premiere Pro for creating visuals and videos.

Marketing Automation: Knowledge of tools like HubSpot, Marketo, or Mailchimp for automating campaigns.

Project Management: Familiarity with tools like Trello, Asana, or Monday.com for task tracking.

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Interested candidates kindly forward your updated CV on hr5@tasolutions.in given mail ID or call on  9779649490. If not interested we will really appreciate it if you forward this position.