Designation –  Performance Marketing Executive   
Experience –  2 to 8 Years
Salary –  4 to 6 LPA
Gender – Any
WFO –  Work from Office Only
Location – Charni Road, Mumbai
Qualification – Minimum Graduation

Major responsibilities & deliverables :

Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
Analyze market research and study demographic data to determine the most effective approach
Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)
Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation
Identify new ad formats / platforms that can work well with the client’s objective
Ensuring Media Campaigns go live as per scheduled time
Determine ROI reports on each campaign from a social media, earned media and paid media perspective
Analyzing the effectiveness of the campaign and using this data to inform future campaigns
Focus on Client reporting and budget management
Keeping up to date with industry research figures
Monitoring campaigns on a daily basis
Optimizations to be made to campaigns. Discuss on a regular basis changes / suggestions for betterment / performance of the account
Accountability for campaigns performing as per media plan given (extremely important)

Skills:
Analytics Skills, Observation Skills, Pattern Detection, Planning and Strategizing the campaign structure, budgets and optimisation plan ahead. Facebook Pixel Integration, Google Analytics, GTM, Google Sheets, Canva Presentation, PPT for Reports and Pitch of the Plans.

#performancemarketing #paidcampaign #digitalmedia #digitalcampaigns 

If Interested, kindly forward your updated CV to hr4@tasolutions.in  or may call on 9041287949 . We will really appreciate, if you share this position with your colleagues or Friends.