{"id":9584,"date":"2018-05-11T12:49:23","date_gmt":"2018-05-11T12:49:23","guid":{"rendered":"http:\/\/tasolutions.in\/hr\/?p=9584"},"modified":"2018-05-11T12:49:23","modified_gmt":"2018-05-11T12:49:23","slug":"senior-marketing-executive","status":"publish","type":"post","link":"https:\/\/tasolutions.in\/hr\/senior-marketing-executive\/","title":{"rendered":"Senior Marketing Executive"},"content":{"rendered":"<div>\n<div>Senior Marketing Executive<\/div>\n<div>&nbsp;<\/div>\n<div>CTC: 2.7 Lac to 3.6 Lac PA<\/div>\n<div>&nbsp;<\/div>\n<div>Place of Job: Anywhere in India (Mainly in Chandigarh and Patiala)<\/div>\n<div>&nbsp;<\/div>\n<div>Role and Responsibilities<\/div>\n<div>Mission:<\/div>\n<div>Energetic and intuitive strategist with exceptional leadership and communication skills. Proven ability to<\/div>\n<div>identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing,&nbsp;&nbsp;planning, branding, and product development.<\/div>\n<div>&nbsp;<\/div>\n<div>The Senior Marketing Executive is responsible for driving the success of pursuant products, services &amp;amp;<\/div>\n<div>brand promise in the marketplace.<\/div>\n<div>&nbsp;<\/div>\n<div>This person will:<\/div>\n<div>\uf0b7 Establish effective working relationships with leadership to ensure that our products and<\/div>\n<div>services are implemented through marketing demand generation programs<\/div>\n<div>\uf0b7 Provide feedback into product development and service offers and participates in their<\/div>\n<div>development; collaborate to create, launch and track performance of product and service<\/div>\n<div>offerings in our markets<\/div>\n<div>\uf0b7 Develop, establish and maintain marketing strategies to meet organizational objectives.<\/div>\n<div>\uf0b7 Demonstrate effective management of the marketing, advertising and promotional activities of the<\/div>\n<div>organization.<\/div>\n<div>\uf0b7 Execute online and offline marketing initiatives, integrating online and new media, email, print,<\/div>\n<div>direct mail, social media, company websites, SEM\/SEO strategy development, brand awareness<\/div>\n<div>and drip marketing initiatives. The ability to speak to how these channels work together is very<\/div>\n<div>important.<\/div>\n<div>\uf0b7 Implement strategic organizational change to increase productivity and employee satisfaction<\/div>\n<div>Responsibilities:<\/div>\n<div>Marketing<\/div>\n<div>\uf0b7 Articulate product and service offerings, key benefits and messages for use by sales and<\/div>\n<div>marketing<\/div>\n<div>\uf0b7 Create compelling marketing campaigns using strategies which encourage our clients to use to<\/div>\n<div>showcase our abilities to produce results (leads)<\/div>\n<div>\uf0b7 Drive campaign management for client acquisition programs across multiple channels<\/div>\n<div>\uf0b7 Create content for corporate marketing, website\/blog\/social media, and other initiatives<\/div>\n<div>\uf0b7 Provide assistance on press releases, contributed articles, presentations, events, and<\/div>\n<div>conferences<\/div>\n<div>\uf0b7 Internal reporting and other duties as assigned<\/div>\n<div>Lead Generation &amp;amp; Sales Enablement<\/div>\n<div>\uf0b7 Create effective, compelling positioning, messaging, and sales tools that are understood and<\/div>\n<div>used<\/div>\n<div>\uf0b7 Stays abreast of market trends to drive topics for client webinar and whitepaper strategies<\/div>\n<div>\uf0b7 Create sales-ready tools, including market-facing presentation content to be used by Sales to<\/div>\n<div>highlight benefits of our services to our clients.<\/div>\n<div>\uf0b7 Execute marketing campaigns and analyze performance that leverage behavioral interest<\/div>\n<div>profiling to drive new client acquisition &amp;amp; sales revenue<\/div>\n<div>\uf0b7 Has the capability to understand client requirement for the customization of the an<\/div>\n<div>existing product or the idea for a new product.<\/div>\n<div>&nbsp;<\/div>\n<div>Market Research and Competitive Intelligence<\/div>\n<div>\uf0b7 Understand the products and services offering and approach of key competitors;<\/div>\n<div>communicate products and services differentiation to sales and provides input to senior<\/div>\n<div>leadership<\/div>\n<div>\uf0b7 Conduct various interviews, including win\/loss and post-engagement client<\/div>\n<div>interviews\/surveys to identify trends and make recommendations to senior leadership<\/div>\n<div>\uf0b7 Conduct marketing surveys on current and new service and product concepts<\/div>\n<div>&nbsp;<\/div>\n<div>Required Skills \/ Special Qualifications<\/div>\n<div>\uf0b7 Creative thinker, excellent listener and communicator<\/div>\n<div>\uf0b7 5-7 years of professional team management and marketing experience.<\/div>\n<div>\uf0b7 Prior experience working with direct marketing agencies.<\/div>\n<div>\uf0b7 Skilled in direct response marketing with ability to craft integrated marketing strategies<\/div>\n<div>across all channels and touch points, including website, print communications, online<\/div>\n<div>communications and direct mail<\/div>\n<div>\uf0b7 Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical,<\/div>\n<div>Versatile, and \u201cThrives Under Pressure\u201d are words that describe the persona<\/div>\n<div>\uf0b7 Strong communication and presentation skills<\/div>\n<div>\uf0b7 Ability to handle and mange a team of technical , marketing and sale professionals<\/div>\n<div>\uf0b7 Ability to communicate with all levels of an organization comfortably.<\/div>\n<div>\uf0b7 Experienced with&nbsp;<a href=\"http:\/\/salesforce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/salesforce.com\/&amp;source=gmail&amp;ust=1526128951555000&amp;usg=AFQjCNHkYz6lEruRbLfzq79WbAaxkiAGhQ\">salesforce.com<\/a>&nbsp;or similar CRM, web conferencing tools, MS Project;<\/div>\n<div>expert-level proficiency with Microsoft Word, PowerPoint, and Excel<\/div>\n<div>\uf0b7 Bachelor\u2019s\/Master\u2019s degree of management or equivalent professional experience<\/div>\n<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>\uf0b7 Leverage advanced knowledge and skills to succeed in HR management<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>PLEASE REPLY WITH YOUR CV ON&nbsp;<a href=\"mailto:hr5@tasolutions.in\" target=\"_blank\" rel=\"noopener noreferrer\">hr5@tasolutions.in<\/a>&nbsp;and can call us on 9041149494.<\/p>\n<div class=\"yj6qo\">&nbsp;<\/div>\n<div class=\"adL\">&nbsp;<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Senior Marketing Executive &nbsp; CTC: 2.7 Lac to 3.6 Lac<a class=\"moretag\" href=\"https:\/\/tasolutions.in\/hr\/senior-marketing-executive\/\" style=\"text-decoration:none;\"> Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-9584","post","type-post","status-publish","format-standard","hentry","category-hot-job","category-job-opening"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior Marketing Executive | Job Consultants &amp; Placement Consultancy Chandigarh Gurgaon<\/title>\n<meta name=\"description\" content=\"Senior Marketing Executive | Job Consultants &amp; 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