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  • SEO Executive

Posted on -August 31, 2017

Profile: SEO Executive
Experience: 02 years maximum
Salary: Maximum up to 15 K-20 K
Gender Preference: Male

 Primary responsibility for this role is to create, implement, track and report on SEO campaigns
 Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns
 Manage the day-to-day search marketing activities across multiple search engines
(Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation,
budget management, performance review, and optimization of paid search campaigns.
 Keyword research (discovery and expansion), review and editing of creative copy (titles
and descriptions), review and analysis of web site performance metrics, and optimization
of campaigns.
 Grow and optimize our keywords portfolio through testing (A/B and Multivariate)
with ad copy, landing pages, bidding strategies, negative key wording, etc.
 Create detailed search engine optimization recommendations for assigned sites
 Track and report search engine referrals, keyword rankings and other SEO traffic
metrics for assigned sites
 Implement strategies for attaining high rankings for relevant, high-volume search terms
 Research, create and deliver a long-term SEO strategy for the channel that complies
with best practice standards and will drive sustainable traffic.
 Proven SEO experience
• Proven SEM experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Experience with bid management tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

 Assist in gathering requirements and project specifications
 Attend project kickoff meetings with clients.
 Article promotion.
 Social Media.
 Competitor Analysis
 Blogging
 Manage project tasks, timelines, and communication.
 Perform routine site maintenance as needed.

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