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Profile: SEO Executive
Experience: 02 years maximum
Salary: Maximum up to 15 K-20 K
Gender Preference: Male
Primary responsibility for this role is to create, implement, track and report on SEO campaigns
Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns
Manage the day-to-day search marketing activities across multiple search engines
(Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation,
budget management, performance review, and optimization of paid search campaigns.
Keyword research (discovery and expansion), review and editing of creative copy (titles
and descriptions), review and analysis of web site performance metrics, and optimization
Grow and optimize our keywords portfolio through testing (A/B and Multivariate)
with ad copy, landing pages, bidding strategies, negative key wording, etc.
Create detailed search engine optimization recommendations for assigned sites
Track and report search engine referrals, keyword rankings and other SEO traffic
metrics for assigned sites
Implement strategies for attaining high rankings for relevant, high-volume search terms
Research, create and deliver a long-term SEO strategy for the channel that complies
with best practice standards and will drive sustainable traffic.
Proven SEO experience
• Proven SEM experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Experience with bid management tools
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
Assist in gathering requirements and project specifications
Attend project kickoff meetings with clients.
Manage project tasks, timelines, and communication.
Perform routine site maintenance as needed.