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  • Senior Marketing Executive

Posted on -May 11, 2018

Senior Marketing Executive
 
CTC: 2.7 Lac to 3.6 Lac PA
 
Place of Job: Anywhere in India (Mainly in Chandigarh and Patiala)
 
Role and Responsibilities
Mission:
Energetic and intuitive strategist with exceptional leadership and communication skills. Proven ability to
identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing,  planning, branding, and product development.
 
The Senior Marketing Executive is responsible for driving the success of pursuant products, services &
brand promise in the marketplace.
 
This person will:
 Establish effective working relationships with leadership to ensure that our products and
services are implemented through marketing demand generation programs
 Provide feedback into product development and service offers and participates in their
development; collaborate to create, launch and track performance of product and service
offerings in our markets
 Develop, establish and maintain marketing strategies to meet organizational objectives.
 Demonstrate effective management of the marketing, advertising and promotional activities of the
organization.
 Execute online and offline marketing initiatives, integrating online and new media, email, print,
direct mail, social media, company websites, SEM/SEO strategy development, brand awareness
and drip marketing initiatives. The ability to speak to how these channels work together is very
important.
 Implement strategic organizational change to increase productivity and employee satisfaction
Responsibilities:
Marketing
 Articulate product and service offerings, key benefits and messages for use by sales and
marketing
 Create compelling marketing campaigns using strategies which encourage our clients to use to
showcase our abilities to produce results (leads)
 Drive campaign management for client acquisition programs across multiple channels
 Create content for corporate marketing, website/blog/social media, and other initiatives
 Provide assistance on press releases, contributed articles, presentations, events, and
conferences
 Internal reporting and other duties as assigned
Lead Generation & Sales Enablement
 Create effective, compelling positioning, messaging, and sales tools that are understood and
used
 Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
 Create sales-ready tools, including market-facing presentation content to be used by Sales to
highlight benefits of our services to our clients.
 Execute marketing campaigns and analyze performance that leverage behavioral interest
profiling to drive new client acquisition & sales revenue
 Has the capability to understand client requirement for the customization of the an
existing product or the idea for a new product.
 
Market Research and Competitive Intelligence
 Understand the products and services offering and approach of key competitors;
communicate products and services differentiation to sales and provides input to senior
leadership
 Conduct various interviews, including win/loss and post-engagement client
interviews/surveys to identify trends and make recommendations to senior leadership
 Conduct marketing surveys on current and new service and product concepts
 
Required Skills / Special Qualifications
 Creative thinker, excellent listener and communicator
 5-7 years of professional team management and marketing experience.
 Prior experience working with direct marketing agencies.
 Skilled in direct response marketing with ability to craft integrated marketing strategies
across all channels and touch points, including website, print communications, online
communications and direct mail
 Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical,
Versatile, and “Thrives Under Pressure” are words that describe the persona
 Strong communication and presentation skills
 Ability to handle and mange a team of technical , marketing and sale professionals
 Ability to communicate with all levels of an organization comfortably.
 Experienced with salesforce.com or similar CRM, web conferencing tools, MS Project;
expert-level proficiency with Microsoft Word, PowerPoint, and Excel
 Bachelor’s/Master’s degree of management or equivalent professional experience
 
 
 
 Leverage advanced knowledge and skills to succeed in HR management
 
 
 
 
PLEASE REPLY WITH YOUR CV ON hr5@tasolutions.in and can call us on 9041149494.

 
 

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