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Designation :- Digital Marketing Manager
Experience:- 2 – 7 yrs
Salary :- Hike on Current CTC
Roles & Responsibilies :-
-This role involves interacting with our head office in the UK to plan and work out the online marketing plan and then manage the campaign.
-The online marketing will involve the following activities:
In depth knowledge of SEO and Google Adwords set up, Google Shopping set up, Bing Ads set up, Facebook Ads set up, Twitter Ads set up, Affiliate marketing, E Mail Marketing, Social Media Marketing, Mobile Marketing, Google Shopping Feed Optimisation, Bid Management, Remarketing set up, Keyword Research, Ad copywriting, Landing page Optimisation, Goal Tracking Setup, Good knowledge of google analytics, adsene, Google adwords tools and webmaster.
-Coordination of promotion between online and offline (printed leaflets/catalogues).
-The role will require analysis of the effectiveness of each campaign, hence commercial sense and analytical ability is a must.
-The company trades in many countries, so this role will require supervising the management of various websites and also their online marketing.