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  • Posted on -July 18, 2017


Experience – 6-8 years of relevant experience in a brand manager role in the real estate industry
Education – MBA Marketing from a premier institute
Location – Ghatkopar – Mumbai
Salary – 4 to 7 Lakhs PA

Key skills – o Should be responsible to execute, monitor and co-ordinate all the marketing and brand communications of the organization by creating communication across media, managing the media planning and buying and innovating consistently Marketing activities, launching and coordinating brand activation initiatives, events and promotions. o Should be responsible for Pre / post sales communication for customers to help deliver on the brand promise. o Presentation Skills o Good Communication Skills o Interpersonal Skills o Negotiation Skills o Customer relationship Skills o Trust worthy Persona Job Duties – – Strategic o To be involved in developing the annual / project specific branding strategy based on product segment and customer profile o To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency o To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. – Operational o To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities o To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities o To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy o To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines o To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns o To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. o To track actual spends and ensure costs are within the overall budget allocated o To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets o To provide inputs to Vendors on the development of communication material

If interested please email your resume at or call us on 9023404909

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